I know about this community, but the content to me is trash. Mostly about entertainment and pop culture, nothing really substantive. I don't equate Facebook with LJ. Facebook isn't a blogging site. It's just for social networking, keeping in touch with people's lives, photos, etc. We don't use it in the same way Russians use LJ. Unfortunately, Americans don't have one platform with a mass of bloggers like LJ. Instead, there are stand alone travel sites/blogs. This makes it much harder to grow an audience. It's easier on LJ if you find the right niche. That's why I like it here.