The idea of McDonald's is for Americans to feel everywhere at home.
Once, in Milano, I skipped the lunch in the proper time. I was in a strange part of the city. I felt very hungry and could not find a good place to eat. Then bingo! there was a Wendy's. I confidently wen in and had the same as at hometown. (Not to say that I never visit fastfood at home).
The Russian cuisine has been destroyed by Communists. I only know about it from the classic Russian literature. The eateries that existed under Communists are undespicable. Even expensive restaurants did not serve decent meals. There purpose was to serve costly booze and get the customers stoned. This was called "chic".
So the first McDonald's presented Russians decent food they could have the first time in their lives. The second reason was what the Communists officially called "cringing before the West"
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Once, in Milano, I skipped the lunch in the proper time. I was in a strange part of the city. I felt very hungry and could not find a good place to eat. Then bingo! there was a Wendy's. I confidently wen in and had the same as at hometown. (Not to say that I never visit fastfood at home).
The Russian cuisine has been destroyed by Communists. I only know about it from the classic Russian literature. The eateries that existed under Communists are undespicable. Even expensive restaurants did not serve decent meals. There purpose was to serve costly booze and get the customers stoned. This was called "chic".
So the first McDonald's presented Russians decent food they could have the first time in their lives.
The second reason was what the Communists officially called "cringing before the West"