On the subject of neuroses and insecurities instilled in girls: you are right that following fashion industry of applying daily tons of makeup could be feeding to the poor perception of herself and be psychologically detrimental to a person. And you could even make a point that it is society's at large obligation to alleviate this problem and be less superficial. However, when you consider individual woman's chances of success in certain situations, they could be improved by makeup. That's all I am saying (see above comment for why it could be very difficult to reverse it).